Know and Grow

We Dig Insights

We believe insights are the driving force of sustainable, profitable business growth. That’s why every insights project/initiative should begin with our unique, insights-driven Smart Brief that includes:

Clearly defined business objectives and key decisions that need to be made, as well as how research/analysis will help to achieve these results
Regular debriefings to identify continuous improvements and follow-up with business decision-makers to determine how insights were used in decisions.

“The power of insights is real – just as real as the forces that make it difficult to find and use great insights.” Carol Z Shea, Founder

Carol created Olivetree Insights from a lot of passion and a bit of frustration. She saw that as data was becoming easier than ever to access, business leaders were losing faith in researcher’s ability to translate data into actionable insights. There was a gap between being able to quickly get MORE information and getting the RIGHT information – the ROI simply just wasn’t good enough. Something had to change.

That’s why for over three decades, Carol’s dedicated her career to empowering diverse companies to become more customer-centric and championing their efforts to conduct better research and boost the ROI. Now with Olivetree Insights, she’s teaming up with leading insights professionals (aka insights evangelists) to bring you the methodology and leadership you need to glean actionable insights and plant the right seeds from the start so you can grow.

Carol's Bio

Olivetree Insights LLC founder and president since 2002 with clients in the CPG, food and beverage, healthcare, and financial industries.
Has served/serves as Insights Lead for The Central Trust Bank (now PNC), Levolor, Summit Hill Foods, and Tree Top Inc.
National conference speaker at events such as the Corporate Researcher Conference, Quirks, Intellus and MRMW.
Former Advisory Council member of the US Census Bureau
Former Adjunct Faculty member of the WIlliams College of Business, Xavier University.
Founder of InsightsCentral, a marketing technology software for insights teams.
Undergraduate marketing degree from Arizona State University
Master of Science in Marketing from University of Cincinnati

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