We Dig Insights

We believe insights are the driving force of sustainable, profitable business growth. That’s why every insights project/initiative should begin with our unique, insights-driven Smart Brief that includes:

“The power of insights is real – just as real as the forces that make it difficult to find and use great insights.” Carol Z Shea, Founder

Carol created Olivetree Insights from a lot of passion and a bit of frustration. She saw that as data was becoming easier than ever to access, business leaders were losing faith in researcher’s ability to translate data into actionable insights. There was a gap between being able to quickly get MORE information and getting the RIGHT information – the ROI simply just wasn’t good enough. Something had to change.  

That’s why for over three decades, Carol’s dedicated her career to empowering diverse companies to become more customer-centric and championing their efforts to conduct better research and boost the ROI. Now with Olivetree Insights, she’s teaming up with leading insights professionals (aka insights evangelists) to bring you the methodology and leadership you need to glean actionable insights and plant the right seeds from the start so you can grow.  

Carol's Bio