Why Olivetree Insights?

Business is striving to be more customer-centric, so leaders need more insights faster than ever.

This leaves insights pros caught in a constant loop of doing; swamped with too many opportunities and problems to address with not enough time or resources.

Olivetree Insights is the first planning and management support system for scoping, prioritizing, and measuring the success of insights initiatives. Insights pros get more time to do what they love – discover and deliver insights!

  • InsightsCentral software is the only self-serve insights project design and management platform available
  • Olivetree Insights coaches are the human plug-in that supports team development

Benefit and Features

Amplify Strategic Decisions

Amplify your team’s ability to increase insights-informed decisions based on strong alignment with business objectives.

  • Strengthen corporate alignment at the design stage
  • Reduce post-research second guessing
  • Deploy validated and tested tools and processes based on Era 3 Model


Planning Services that help drive strategic decisions

Amplify Business Resources

Work smarter. Reduce inefficiencies and project costs.

  • Reduce analysis and report time by laser-focusing on objectives
  • Decrease administrative burden with real time access to project dashboards and project status
  • Bank past research/analytic projects to eliminate redundancies and gain leverage for future projects


Planning Services and PM/KPI Services that cut costs and time.

Amplify Team Performance

Improve team performance through consistent, engaging, and transparent alignment processes.

  • Built-in how to guides, resources, and examples from leading experts help even novice researchers engage more strategically and consistently
  • Coaches work with insights leaders to identify and help address developmental needs


Planning Services that strengthen team performance

Amplify Improvements

Define KPI’s and performance standards to measure and strengthen insights contributions and build accountability for making insights-based decisions.

  • Gain upfront agreement on insights use and track post-project results
  • Process improvements increase insights activation


PM / KPI Services to measure and improve

Our Customers Say

  • "The Olivetree Insights process cements organizational alignment and collaboration driving meaningful change."

    Insights Director
    North American Retail
  • "The software platform enables everyone involved on the project to be on the same page, keeping the team focused on key priorities."

    Insights Manager
    Financial Services
  • "The Smart Insights Brief helped us refocus on the right objectives…saving us tens of thousands."

    Insights Manager
    US Training and Development

In the News

New in Quirk’s magazine:
Olivetree Insights structured approach helps J.J. Keller achieve consistent research success. 

A case study article shows how a corporate insights team uses Olivetree Insights online planning process to more effectively align business and research objectives resulting in more customer-driven business decisions.




Learn from Us

Speed up without sacrificing quality

Hurry Sickness Relief

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4 Strategies for Elevating Insights

Four Strategies for Elevating Insights: CRC 2018 Recap

With over 70 sessions across six tracks, the Insights Association’s 2018 Corporate Researchers Conference was jammed packed with learnings!  Since ...
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How to Avoid Sacrificing Reliability in Agile MR: A Case Study

Some people interpret agile research as fast and cheap. Insights professionals know it must be better than that. Yes, it ...
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Aligning Insights with Business Objectives in a Design Thinking Ecosystem: A Case Study

In the last decade, Design Thinking has gone from buzz word to relevant business process for customer-focused businesses. Insights professionals ...
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