Why Olivetree Insights?

Business is striving to be more customer-centric, so leaders need insights faster than ever.

Olivetree Insights is a strategic consultancy that helps organizations be more effective and efficient at using data and insights.

We accomplish this goal through:

Align More Closely with Business Needs

Bring leaders strategically-focused insights.

  • Strengthen corporate alignment at every stage of market research and analytical engagement
  • Reduce post-research second guessing
  • Build strategic competencies more quickly based on Era 3 Model


Build Strategic Capabilities

Become the headlights for the organization.

  • Remove the barriers between research and analytics to deliver integrated insights
  • Democratize and socialize insights throughout the organization
  • Bring foresight, not just insight

Increase Team Effectiveness

Improve team performance through consistent, engaging, and transparent processes.

  • Work smarter. Reduce inefficiencies and project costs
  • Define KPIs and performance standards to measure and improve insights’ contributions
  • Build accountability for making insights-based decisions

Our Customers Say

  • "This brings discipline and a better approach to what we are doing."

    Insights Manager
    Training Company
  • "Helps all my team members be more consistent."

    Insights Director
    Retail Industry
  • "The Olivetree Insights process cements organizational alignment and collaboration driving meaningful change."

    Insights Director
    North American Retail
  • "The software platform enables everyone involved on the project to be on the same page, keeping the team focused on key priorities."

    Insights Manager
    Financial Services
  • "The Smart Insights Brief helped us refocus on the right objectives…saving us tens of thousands."

    Insights Manager
    Training Company

In the News

New in Quirk’s magazine:
Olivetree Insights structured approach helps J.J. Keller achieve consistent research success. 

A case study article shows how a corporate insights team uses Olivetree Insights online planning process to more effectively align business and research objectives resulting in more customer-driven business decisions.




Learn from Us

Set goals for an engaged team

Set big goals to build a more engaged insights team

“Where do you want to steer your insights team in 2019?” was one of our most popular blogs.  Probably not ...
Read More
/ Amplify Team Performance
Best practices for allocating research resources

Time to Say No? 3 Ways to Make Better Resource Allocation Decisions

When Tracy, the Insights Director for a small but mighty research and analytics team, was approached by a brand manager ...
Read More
/ Amplify Strategic Decisions
Insights Team Charter

Where do you want to steer your insights team in 2019?

Do you sometimes feel like you are pulled in too many directions to really accomplish what you are passionate about? ...
Read More
/ Amplify Team Performance
Speed up without sacrificing quality

Hurry Sickness Relief

Happy November!  Time for end of the year urgent requests, like “Can you get me validation that our new online ...
Read More
/ Blog