Our skill-building workshops will help to strengthen your strategic and consultative insights function.
Workshop topics include:
Brand Intelligence Workshop: Apply the right marketing research to your business challenge: This intensive, two-day workshop provides a marketing research framework for nourishing brands based on addressing the fundamental knowledge needs along the brand lifecycle. You’ll walk away understanding with more confidence how to apply marketing research to brand challenges.
Knowledge Harvest Workshop: Build your integrated intelligence library: Tired of Friday afternoon fire drills that result in you working all weekend? Combat those emergencies with an Integrated Intelligence library based on Knowledge Harvest Workshops. You’ll walk away from this workshop with your first Integrated Intelligence summary and a template for conducting future sessions.
The New Playbook Workshop: Disrupting insights to score more touchdowns: The old playbook for corporate insights team where we focus on being responsive to requests and deliver insights that contribute to business decisions isn’t enough. You’ll leave this workshop with tools and templates for a new playbook so your team can be more proactive, deliver foresight and spark business growth.
Scenario Planning Workshop: Help your company prepare for the future: It’s already too late if you only are thinking about what’s happening today. Help your business be better prepared for the future by leading scenario planning workshops. Because we guide you in conducting your first workshop, you’ll walk away with not only the skills and tools to conduct future sessions yourself, but with a set of scenarios that your company can use for future planning.
Insights Team Charter Workshop: Start with the right foundation: This workshop will help you tap the passion of your insights team while simultaneously improving alignment with your business partners. You’ll walk away from this workshop with an assessment of the Insights function and a customized Insights Team Charter to guide your future path.
What other topics are you interested in? Let us build the perfect workshop for your team!
Want more hands-on support? Our coaches draw on their extensive experiences to work with you and your team on a one-on-one basis for a more customized approach. Here’s a couple of ways we’ve worked with teams:
Assess the insights function and provide customized action plans
Teaching new methodology techniques and setting up standardized practices (e.g. agile new product development research, design thinking insights for big problems, etc.).
Let us know your challenges and we’ll work together with you to build insights capabilities.