Strategic Insights Advancement

Building the strategic and consultative skills among insights pros historically has been a time-consuming and uneven process - yet it’s a mandate for the future of our profession. So go from stretched to strengthened! Our coaches are passionate research experts with deep corporate experiences helping insights leaders take their work and their teams to the next level.


  • Empower your professionals with our skill-building workshops that help to build strategic and consultative competencies.

  • Workshop topics include:

    Insights Team Charter Workshop: Revitalize with the right foundation: This workshop will help you tap the passion of your insights team while simultaneously improving alignment with your business partners. You’ll walk away from this workshop with an assessment of the Insights function and a customized Insights Team Charter to guide your future path.

    Knowledge Harvest Workshop: Build your Integrated Intelligence Library: Tired of Friday afternoon fire drills that result in you working all weekend?  Combat those emergencies with an Integrated Intelligence library based on the Knowledge Harvest Workshop. You’ll walk away from this workshop with your first Integrated Intelligence summary and a template for conducting future sessions. 

    The New Playbook Workshop: Disrupting Insights to score more touchdowns: The old playbook for corporate insights teams, where we focus on being responsive to requests and deliver insights that contribute to business decisions, isn’t enough. You’ll leave this workshop with tools and templates for a new playbook so your team can be more proactive, deliver foresight and spark business growth.

    Scenario Planning Workshop: Help your company prepare for the future: Most of the decisions made on marketplace insights impacts today’s decisions:  Can we raise our prices?  How should we spend our advertising dollars? Yet, we know that the trends we are observing are critical to helping our companies prepare for the longer term. In this workshop we guide you in conducting your first workshop, so you’ll walk away with not only with the skills and tools to conduct future sessions yourself, but with a set of scenarios that your company can use for future planning.  

  • What topics are you interested in? Let us build the perfect workshop for your team!


  • Want more hands-on support?  Our coaches draw on their extensive experiences to  work with you and your team on a one-on-one basis for a more customized approach.   

    Assess the insights function and provide customized action plans

    Create synthesis reports on key topics

    Advise on research methods to apply to difficult challenges

    Teaching new methodology techniques and setting up standardized practices (e.g. agile new product development research, design thinking insights for big problems, etc.).