Scenario Planning Workshop

In 2020 businesses learned (again) how vulnerable they are to unexpected changes.  So, this is the perfect time to introduce new ways of supporting business’ strategic needs and helping them prepare for the uncertain.

Scenarios helps teams visualize how alternative future business environments could evolve resulting in realistic and robust strategic plans that include contingencies based on evolving conditions.

These techniques can be applied to marketing research planning so that rather than starting from ‘what’s true today’ and working forwards, teams plan for ‘what might be true in the future’ and work back from that perspective. The value of ongoing strategic research becomes obvious through this process: tactical plans can be shifted as needed based on marketplace truths – even as they change.

This workshop will help your team create resilient and effective marketing research plans that help business teams learn not just what is, but what’s possible.

In addition, teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!

Agenda
  • Preparation
    • An introductory conference call to set the session up for success
  • Hindsight, Insight, Foresight
    • Scenarios planning principles
    • Key uncertainties
  • Scenario Construction
    • Separate certainties from uncertainties
    • Matrix uncertainties
    • Storytelling tools
  • Apply Scenarios to Insights Plans
    • Brainstorm potential scenario responses
    • Prioritize learning objectives
  • Debrief
In-person or Online Workshop Formats
This workshop can be conducted in one day at your office location. (The preparation would be completed prior to the workshop). This workshop can also be conducted virtually by web conference calls and online tools over 2 to 3 weeks.
Takeaways

Upon completion of this workshop, you will:

  • Have a proactive marketing research plan to share with brand teams
  • The tools and processes to run future sessions yourself

Teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software.

Who Should Attend
This course is designed for insights teams who are responsible for creating marketing research plans. It’s optimal to have at least three team members participate in the workshop.
Cost

The In-Person Workshop cost is $21,500 for Insights Teams up to 5 members (check with us for larger teams).  Cost reduced to $19,500 plus travel if you sign up before December 31, 2020!

The Virtual Workshop cost is $13,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $11,500 if you sign up before December 31, 2020!

INTERESTED IN A WORKSHOP?

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