Unsurprisingly, most of the decisions made on marketplace insights impacts today’s decisions: Can we raise our prices? How should we spend our advertising dollars? Yet, we know that the trends we are observing are critical to helping our companies prepare for the longer term future: 2, 5 and 10 years out.
We can help our leaders be better prepared for the future by leading scenario planning workshops. Scenario planning is a strategic planning method that organizations use to make flexible long-term plans.
Scenario planning is a tool that’s not commonly employed by insights professionals – but should be. Our teams are closest to consumer and marketplace truths. We are skilled at moderation and leadership. And by being more involved in strategic planning, conducting scenario planning is a great opportunity to be viewed in a more consultative role.
This workshop will help your team become Scenario Planning pros! Because we guide you in conducting your first workshop, you’ll walk away with not only with the skills and tools to conduct future sessions yourself, but with a set of scenarios that your company can use for future planning.
In addition, teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!