In 2020 businesses learned (again) how vulnerable they are to unexpected changes. So, this is the perfect time to introduce new ways of supporting business’ strategic needs and helping them prepare for the uncertain.
Scenarios helps teams visualize how alternative future business environments could evolve resulting in realistic and robust strategic plans that include contingencies based on evolving conditions.
These techniques can be applied to marketing research planning so that rather than starting from ‘what’s true today’ and working forwards, teams plan for ‘what might be true in the future’ and work back from that perspective. The value of ongoing strategic research becomes obvious through this process: tactical plans can be shifted as needed based on marketplace truths – even as they change.
This workshop will help your team create resilient and effective marketing research plans that help business teams learn not just what is, but what’s possible.
In addition, teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!