Scenario Planning Workshop

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Unsurprisingly, most of the decisions made on marketplace insights impacts today’s decisions:  Can we raise our prices?  How should we spend our advertising dollars? Yet, we know that the trends we are observing are critical to helping our companies prepare for the longer term future: 2, 5 and 10 years out.

We can help our leaders be better prepared for the future by leading scenario planning workshops. Scenario planning is a strategic planning method that organizations use to make flexible long-term plans.

Scenario planning is a tool that’s not commonly employed by insights professionals – but should be. Our teams are closest to consumer and marketplace truths. We are skilled at moderation and leadership. And by being more involved in strategic planning, conducting scenario planning is a great opportunity to be viewed in a more consultative role.

This workshop will help your team become Scenario Planning pros! Because we guide you in conducting your first workshop, you’ll walk away with not only with the skills and tools to conduct future sessions yourself, but with a set of scenarios that your company can use for future planning.  

In addition, teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!

Agenda
  • Preparation: Identify exploration topic and prepare the team
    • We’ll host an introductory conference call to set the session up for success.  Topics we’ll cover include:
      • What’s the big hairy problem your industry is facing?
      • What and where are all the sources of information?
      • Who should participate in the session and how do we prepare them?  
  • Workshop Introduction
    • Workshop success defined
    • Inspirational content
  • Determine Driving Forces
    • Separate certainties from uncertainties
  • Construct scenarios
  • Discuss implications and paths
In-person or Online Workshop Formats
This workshop can be conducted in one day at your office location. (The preparation would be completed prior to the workshop). This workshop can also be conducted virtually by web conference calls and an asynchronous discussion board over 2 to 3 weeks.
Takeaways

Upon completion of this workshop, you will:

  • Have an agreed upon set of scenarios against which to plan for the future
  • The tools and processes to run future sessions yourself

Teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software.

Who Should Attend
This course is designed for insights teams composed of 3 or more marketing researchers and/or analysts.
Cost

The In-Person Workshop cost is $21,500 for Insights Teams up to 5 members (check with us for larger teams).  Cost reduced to $19,500 plus travel if you sign up before December 31, 2020!

The Virtual Workshop cost is $13,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $11,500 if you sign up before December 31, 2020!

INTERESTED IN A WORKSHOP?

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