New Playbook Workshop

Home New Playbook Workshop

The old playbook for corporate insights teams where we focus on being responsive to requests and deliver insights that contribute to business decisions isn’t enough.

Attend this inspirational workshop to get the new playbook so your team can:

  • Be more proactive: Help to set the learning agenda versus being brought in too late in the process.
  • Deliver foresight: It’s already too late if you only are thinking about what’s happening today. Help your business leaders prepare for the future rather than react to market changes.
  • Spark business growth: To spark growth you need to connect with the business more effectively: by preparing the team for success and aligning more closely with business plan needs.

 

You’ll leave this workshop with tools and templates so you can immediately start building and implementing new plans for each of these important plays.

Teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!

Agenda
  • Workshop Introduction
    • Workshop success defined
    • Inspirational content
  • Be Proactive
    • Tell the Big Story
    • Set the Learning Agenda
  • Deliver Foresight
    • Evangelize Insights
    • Conduct Scenario Planning Sessions
  • Spark Business Growth
    • 5 Insight Pro Skills for Success
    • Set Your Team Up for Success with a Team Charter (note that we also offer a deep-dive Workshop session on this topic)
    • Get Closer to the Business with a New Smart Insights Brief
In-person or Online Workshop Formats
This workshop can be conducted in one day at your office location. No preparation needed.
This workshop can also be conducted virtually by web conference calls and an asynchronous discussion board over 2 to 3 weeks.
Takeaways
Upon completion of this workshop, you will understand how your team can create your own new playbook for delivering insights-based growth to your company. In addition, you’ll have the templates to follow for running:
  • Knowledge Harvest Session
  • Scenario Planning Framework
  • Insights Team Charter Framework
Teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software.
Who Should Attend
This course is designed for insights teams composed of 3 or more marketing researchers and/or analysts.
Cost

The In-Person Workshop cost is $21,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $19,500 plus travel if you sign up before January 1, 2020!

The Virtual Workshop cost is $13,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $11,500 if you sign up before January 1, 2020!

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