Knowledge Harvest Workshop

Tired of Friday afternoon fire drills that result in you working all weekend? Combat those emergencies with an integrated intelligence library. The next time someone shows up at your desk with an urgent question, you can pull the answer off the shelf.

So how does one move from project-based reports to integrated, holistic intelligence that guide strategic decisions?

The answer is to conduct your first “Knowledge Harvest” session and people will be begging for more. Why?

The whole is greater than the sum of the parts.
Alignment on the “truth” allows for better decision making.
Saves you time and money as you don’t conduct the same study over and over.
Insights teams are viewed as growth engines.

You’ll walk away from this workshop with your first Integrated Intelligence summary and a template for conducting future sessions.

In addition, teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software!

Agenda

Preparation: Identify exploration topic
- We’ll host an introductory conference call to set the session up for success. Topics we’ll cover include:
  - What’s the big hairy problem your business is struggling with? E.g.: What are the key business drivers? What marketing campaigns have been the most successful and why? How can we generate more traffic to our website?
  - What and where are all the sources of information?
  - Who should participate in the session and how do we prepare them?
Workshop Introduction
- Workshop success defined
- Inspirational content
Collecting Seeds
- Take-away presentations using story-telling and imagery.
- Workshop participants actively take notes
Map the Knowledge
- Collaborative mapping session
Knowledge Harvest Sharing Best Practices
- Defining next steps for sharing the Knowledge Harvest

In-person or Online Workshop Formats

This workshop can be conducted in one day at your office location. (The preparation would be completed prior to the workshop).
This workshop can also be conducted virtually by web conference calls and an asynchronous discussion board over 2 to 3 weeks.

Takeaways

Upon completion of this workshop, you will:

Have an agreed upon set of knowledge on an important topic to share with your organization
The tools and processes to run future sessions yourself

Teams who participate in this session get a free 30-day trial and a 50% discount to a one year subscription to InsightsCentral software.

Who Should Attend

This course is designed for insights teams composed of 3 or more marketing researchers and/or analysts.

Cost

The In-Person Workshop cost is $21,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $19,500 plus travel if you sign up before January 1, 2020!

The Virtual Workshop cost is $13,500 for Insights Teams up to 5 members (check with us for larger teams). Cost reduced to $11,500 if you sign up before January 1, 2020!

The Olivetree team can prepare an integrated intelligence summary report based on the Knowledge Map notes created during the session for an additional fee.