Case Study


The challenges faced by the six-person Insights team included:

  • Ensuring that the Insights team is researching the appropriate, priority business challenges.
  • Holding stakeholder teams accountable for using research insights to inform business decisions.
  • Efficiently measuring and communicating the time, effort, and cost of research.
  • Reducing the “hands-on” time spent by the Insights Leader on every project.


The Insights team utilizes Olivetree Insights software and coaching.   


Helps us stay on the path of being an integrated, consultative partner; not an internal research project supplier.”  Eden Weller, Customer & Market Insights Manager, J. J. Keller & Associates, Inc.

  • Research results are more aligned with critical business challenges and acted upon.
  • The Insights team is better able to control “difficult” conversations with stakeholders, holding them at the design phase rather than being questioned by clients during the reporting phase.
  • Saved $15k to $20k on one project by revising a study that was originally addressing the wrong objectives. Also, with a better understanding of business objectives and decisions that need to be made, the insights team is saving time preparing reports, and is presenting better results and recommendations.
  • Finally, the Insights Leader focuses more on design thinking, innovation, and strategic planning, as his team is more empowered by following a best-practices-based, consistent process.

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