Brand Intelligence Workshop: Apply the right marketing research to your business challenge
This marketing research primer is unlike any other introductory marketing research course. Rather than focus on a limited view of research as a process (design, field, analysis), this workshop helps individuals understand how to apply the right research methods to meet brand challenges.
This intensive, two-day workshop session provides a marketing research framework for nourishing and growing brands based on addressing the fundamental knowledge needs along the brand lifecycle: the Concept stage for a new brand, the Growth stage, and the Refresh stage for a mature brand.
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